New Product Development
Exclusively reserved for MIB Trieste Students
15, 16, 17 FEBRUARY 2023
DURATION: 3 training days (from 9:00 am to 6:00 pm)
CREDITS: 2
LECTURER: Nicola Redi, Managing Partner of Venture Capital, Milan - Italy
The course will highlight the most relevant management methodologies used in identifying successful new product or service ideas, developing new product concepts and bringing them into the market, delivering sound customers’ experiences. Understand the importance of cross functional team working and how different functional expertise are used in the innovation process. Have an understanding of how corporations should organize in order to best manage the NPD process.
Main topics covered in the course are:
Note: MBA participants will also follow a project work, to be carried out with separate evaluation.
15, 16, 17 FEBRUARY 2023
DURATION: 3 training days (from 9:00 am to 6:00 pm)
CREDITS: 2
LECTURER: Nicola Redi, Managing Partner of Venture Capital, Milan - Italy
The course will highlight the most relevant management methodologies used in identifying successful new product or service ideas, developing new product concepts and bringing them into the market, delivering sound customers’ experiences. Understand the importance of cross functional team working and how different functional expertise are used in the innovation process. Have an understanding of how corporations should organize in order to best manage the NPD process.
Main topics covered in the course are:
- What is a product
- Analyse customer journeys
- Identify needs and structure them
- Translate voice of customers into voice of developers and set product performances’ targets
- Develop and select best concepts
- Risk management in NPD
- Develop complex products
- The NPD process and organisation
Note: MBA participants will also follow a project work, to be carried out with separate evaluation.
