Digital Marketing

Reserved for MIB Trieste Students and Alumni

28-29 MAY 2025

DURATION:
LECTURER: Andrea Ampò and Yuliia Kyrdoda | Core Faculty, MIB Trieste School of Management
FEE for ALUMNI: €500 + VAT. Attendance as auditors: APPLY

This two-day intensive course is designed to provide participants with a strategic understanding of digital marketing, including its key concepts, terminology, and performance metrics. Rather than focusing on technical mastery of specific tools, the course emphasizes a managerial perspective, enabling participants to work effectively with digital marketing specialists (both internal and external), assess opportunities, and coordinate digital marketing initiatives within an organization. 
Participants will learn how the various components work together to drive business success, enabling them to make informed decisions and integrate digital strategies into broader business objectives:

• Day 1, May 28: Andrea Ampò 
  Search engine optimization, inbound & outbound digital marketing for a non-technical audience
• Day 2, May 29: Yuliia Kyrdoda 
  Social Media Marketing Essentials