Digital Marketing
Reserved for MIB Trieste Students and Alumni
18, 19, 20 MAY 2026
DURATION: 3 training days (9:00 am to 4:00 pm)
LECTURER: Andrea Ampò and Yuliia Kyrdoda | Core Faculty, MIB Trieste School of Management
FEE for ALUMNI: €500 + VAT. Attendance as auditors: APPLY
This three-day intensive course is designed to provide participants with a strategic understanding of digital marketing, including its key concepts, terminology, and performance metrics.
Rather than focusing on technical mastery of specific tools, the course emphasizes a managerial perspective, enabling participants to work effectively with digital marketing specialists (both internal and external), assess opportunities, and coordinate digital marketing initiatives within an organization.
Participants will learn how the various components work together to drive business success, enabling them to make informed decisions and integrate digital strategies into broader business objectives.
This course is designed for non-specialists in digital marketing, and all topics are introduced with no prior knowledge assumed.
Having previously attended a (traditional) marketing course might contribute to better learning and classroom experience, but it is not a formal requirement.
18, 19, 20 MAY 2026
DURATION: 3 training days (9:00 am to 4:00 pm)
LECTURER: Andrea Ampò and Yuliia Kyrdoda | Core Faculty, MIB Trieste School of Management
FEE for ALUMNI: €500 + VAT. Attendance as auditors: APPLY
This three-day intensive course is designed to provide participants with a strategic understanding of digital marketing, including its key concepts, terminology, and performance metrics.
Rather than focusing on technical mastery of specific tools, the course emphasizes a managerial perspective, enabling participants to work effectively with digital marketing specialists (both internal and external), assess opportunities, and coordinate digital marketing initiatives within an organization.
Participants will learn how the various components work together to drive business success, enabling them to make informed decisions and integrate digital strategies into broader business objectives.
This course is designed for non-specialists in digital marketing, and all topics are introduced with no prior knowledge assumed.
Having previously attended a (traditional) marketing course might contribute to better learning and classroom experience, but it is not a formal requirement.
