Short Bio
MARKETING
Alessandra Gruppi is an experienced consultant and trainer focusing on enterprise development and start-ups, planning and control, strategic marketing and business development.
Over 25 years of experience as a consultant in support of SMEs in manufacturing, metalworking, services etc in Value Creation, Competitive Reinforcement, Generational Transition, Internationalization, Relaunch and Reorganization Projects even in critical times such as Restructuring and Crisis Business.
In recent years, she has followed numerous start-ups of enterprises and aggregating initiatives between public and private as well as business development, particularly in the nautical, wine and tourism sectors.
Main areas of teaching expertise & research fields:
> Strategic marketing
> Organizational development
> Strategic planning
> Generational change
> Start-up
Over 25 years of experience as a consultant in support of SMEs in manufacturing, metalworking, services etc in Value Creation, Competitive Reinforcement, Generational Transition, Internationalization, Relaunch and Reorganization Projects even in critical times such as Restructuring and Crisis Business.
In recent years, she has followed numerous start-ups of enterprises and aggregating initiatives between public and private as well as business development, particularly in the nautical, wine and tourism sectors.
Main areas of teaching expertise & research fields:
> Strategic marketing
> Organizational development
> Strategic planning
> Generational change
> Start-up
