Short Bio
STRATEGY, MARKETING & ORGANIZATION
Yuliia Kyrdoda is a lecturer and researcher in Strategy and Marketing at the MIB Trieste School of Management.
She holds a Ph.D. in Economics and was a visiting scholar at the Center for International Business Education and Research at Georgia State University, USA.
Her main research interests and teaching expertise are in the fields of International Business, International Marketing, and Strategy.
She holds a Ph.D. in Economics and was a visiting scholar at the Center for International Business Education and Research at Georgia State University, USA.
Her main research interests and teaching expertise are in the fields of International Business, International Marketing, and Strategy.
Selected Publications
- Kyrdoda, Y., Balzano, M., & Marzi, G. (2023). Learn to survive crises: The role of firm resilience, innovation capabilities and environmental dynamism. Technology in Society, 74, 102285.
DOI: https://doi.org/10.1016/j.techsoc.2023.102285 - Fabbro, E., Kyrdoda, Y., Dore, S., Marzi, G., Borruso, G., Battino, S., ... & Vianelli, D. (2024). Is entrepreneurship a key factor in the development of European countries? A proposal for an innovation readiness environment (IRE) index. Open Research Europe, 4, 12.
DOI: https://doi.org/10.1016/j.techsoc.2023.102285 - Kyrdoda, Y., Balzano, M., & Vianelli, D. (2025). The formation of a sustainable organizational identity: Insights from Brazilian coffee producers. Business Strategy and the Environment, 34(1), 1–18.
DOI: https://doi.org/10.1002/bse.3975
