Short Bio
MARKETING MANAGEMENT
Claudio Pitilino is Founder and Partner of Apricot srl, consultancy company based in Milan and Bologna, Italy.30 Years experienced professional in International Marketing. Responsible of several consultancy projects in consumer goods, industrial goods, pharmaceuticals, retail, insurance and services.
Industrial Marketing Professor, Bologna University, Bologna, Italy.
Main areas of teaching expertise:
Industrial Marketing Professor, Bologna University, Bologna, Italy.
Main areas of teaching expertise:
- Strategic marketing
- Go-t o-market models and strategy
- Category management
- Product and brand management
- Product and market innovation
- Sales Management
- CRM strategies
- Market driven organization implementation
- Programs and supports for the excellent execution
