Short Bio
Dean of the MBA program
IMD, Switzerland
Professor Seán Meehan is an accomplished academic, instructor, consultant and a thought-leader working with companies across industries globally to grow capability to create customer value in new and better ways. He is the Martin Hilti Professor of Marketing and Change Management at IMD, Lausanne, Switzerland.
Upon completing his PhD at London Business School in 1997 he joined IMD where he has designed and led executive development programmes focused on developing ‘outside-in’ leaders, and has held several institutional leadership positions. He commenced his career with Arthur Andersen & Co., is a Certified Public Accountant and was a Director of Marketing at Deloitte. He is a board member of CEEMAN (the Central and Eastern European Management Development Association) and advises a number of CEOs on strategy, transformation, customer-centricity and succession.
His research interests encompass the nature and effectiveness of customer orientation and customer value creation processes. In addition to developing case materials on Customer Focus issues, he has published in among others, the Harvard Business Review, MIT Sloan Management Review, the Financial Times and the Wall Street Journal. He has received many awards for his research has attracted awards from the Marketing Science, the Academy of Marketing, and CEEMAN. He is co-author of the AMA’s marketing Book of the Year, Simply Better (Harvard Business School Press, 2005), Beyond the Familiar: Long Term Growth Through Customer Focus and Innovation (Jossey Bass, 2011) and The Customer Copernicus (Routledge 2021).
Upon completing his PhD at London Business School in 1997 he joined IMD where he has designed and led executive development programmes focused on developing ‘outside-in’ leaders, and has held several institutional leadership positions. He commenced his career with Arthur Andersen & Co., is a Certified Public Accountant and was a Director of Marketing at Deloitte. He is a board member of CEEMAN (the Central and Eastern European Management Development Association) and advises a number of CEOs on strategy, transformation, customer-centricity and succession.
His research interests encompass the nature and effectiveness of customer orientation and customer value creation processes. In addition to developing case materials on Customer Focus issues, he has published in among others, the Harvard Business Review, MIT Sloan Management Review, the Financial Times and the Wall Street Journal. He has received many awards for his research has attracted awards from the Marketing Science, the Academy of Marketing, and CEEMAN. He is co-author of the AMA’s marketing Book of the Year, Simply Better (Harvard Business School Press, 2005), Beyond the Familiar: Long Term Growth Through Customer Focus and Innovation (Jossey Bass, 2011) and The Customer Copernicus (Routledge 2021).
