Short Bio
STRATEGY, MARKETING & ORGANIZATION
Andrea Tracogna is the Dean of MIB Trieste School of Management, where he is Senior Lecturer of Strategy.
Andrea is also a Full Professor of Strategic Management at the University of Trieste and holds a broad teaching experience, having taught at universities and business schools all over the world.
His research interests range from digital platforms to high-tech entrepreneurship and from internationalization strategies to multichannel retailing. He has published in several peer-reviewed journals including Journal of International Management, Journal of Business Research, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Journal of Marketing Theory and Practice.
He is the Founder of Lungo Raggio, an academic spin-off aimed at valorizing young talents through the provision of specialized professional services to large corporations.
Andrea is Board Member of CEEMAN (Central and Eastern European Centre Management Development Association).
Andrea is also a Full Professor of Strategic Management at the University of Trieste and holds a broad teaching experience, having taught at universities and business schools all over the world.
His research interests range from digital platforms to high-tech entrepreneurship and from internationalization strategies to multichannel retailing. He has published in several peer-reviewed journals including Journal of International Management, Journal of Business Research, Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Journal of Marketing Theory and Practice.
He is the Founder of Lungo Raggio, an academic spin-off aimed at valorizing young talents through the provision of specialized professional services to large corporations.
Andrea is Board Member of CEEMAN (Central and Eastern European Centre Management Development Association).
Selected Publications
- Hu, T. I., & Tracogna, A. (2020). Multichannel customer journeys and their determinants: Evidence from motor insurance. Journal of Retailing and Consumer Services, 54, 102022.
DOI: https://doi.org/10.1016/j.jretconser.2019.102022 - Akbar, Y. H., & Tracogna, A. (2022). The digital economy and the growth dynamics of sharing platforms: A transaction cost economics assessment. Journal of Digital Economy, 1(3), 209–226.
DOI: https://doi.org/10.1016/j.jdec.2023.01.002 - Prentice, C., Tracogna, A., & Akbar, Y. H. (2024). The Paths to an Enhanced Ecosystem for International Hotel Chains. Journal of the Knowledge Economy, 1–25.
DOI: https://doi.org/10.1007/s13132-024-02579-4 - Akbar, Y. H., & Tracogna, A. (2024). Travel and tourism sharing platforms: governance and monetization strategies. Current Issues in Tourism, 27(22), 3770–3785.
DOI: https://doi.org/10.1080/13683500.2024.2314140 - Tracogna, A., & Hu, T. I. (2024). Channel choices and interaction patterns in continuously provided services: A customer journey perspective. Journal of Marketing Theory and Practice, 32(3), 396–412.
DOI: https://doi.org/10.1080/10696679.2023.2217487
