The research team of MIB Trieste School of Management and the University of Trieste has quantified at €275.6 million the total production activated by BAT Trieste in 2025.
More than 90% of the value added remains between Trieste and the Friuli Venezia Giulia region.
The third edition of the BAT Trieste Impact Assessment Study, carried out by the research team of MIB Trieste School of Management together with the University of Trieste, has been presented. The study - authored by Professors Michele Bertoni, Alberto Dreassi and Romeo Danielis - examines the economic, employment and social effects generated by the A Better Tomorrow Innovation Hub, the production facility the company opened in Trieste in January 2022.
The findings were presented at a press conference attended by Andrea Di Paolo, President of BAT Trieste; Simone Masè, President and CEO of BAT Italia; Andrea Tracogna, Dean of MIB Trieste School of Management; and Antonio Paoletti, President of the Venezia Giulia Chamber of Commerce.
Compared with previous editions, the study significantly broadens the scope of its analysis. Alongside the measurement of direct impact, the team applied economic models to estimate the indirect effects along the supply chain and the induced effects linked to the spending of households that earn income from the company's activity.
This quantitative component is complemented, for the first time, by a qualitative analysis based on interviews with local suppliers and institutions, which made it possible to identify the distinctive features of the so-called “BAT Model”, built on collaboration between business, institutions and the local community.
In 2025 BAT Trieste activated total production of €275.6 million: €50 million in direct impact, €159 million in indirect impact and €66.5 million in induced impact.
Every euro of the company's production generates a multiplier effect of up to €5.5.
Total activated employment reaches 594 full-time equivalents (355 direct and 239 along the supply chain), with more than 70% of the effects concentrated in Friuli Venezia Giulia. In territorial terms, over 90% of the value added generated remains between Trieste and the region.
The study confirms MIB Trieste School of Management's commitment to placing its applied-research expertise at the service of the territory, combining methodological rigour with a concrete reading of economic phenomena and strengthening the dialogue between academia, business and institutions.
More than 90% of the value added remains between Trieste and the Friuli Venezia Giulia region.
The third edition of the BAT Trieste Impact Assessment Study, carried out by the research team of MIB Trieste School of Management together with the University of Trieste, has been presented. The study - authored by Professors Michele Bertoni, Alberto Dreassi and Romeo Danielis - examines the economic, employment and social effects generated by the A Better Tomorrow Innovation Hub, the production facility the company opened in Trieste in January 2022.
The findings were presented at a press conference attended by Andrea Di Paolo, President of BAT Trieste; Simone Masè, President and CEO of BAT Italia; Andrea Tracogna, Dean of MIB Trieste School of Management; and Antonio Paoletti, President of the Venezia Giulia Chamber of Commerce.
Compared with previous editions, the study significantly broadens the scope of its analysis. Alongside the measurement of direct impact, the team applied economic models to estimate the indirect effects along the supply chain and the induced effects linked to the spending of households that earn income from the company's activity.
This quantitative component is complemented, for the first time, by a qualitative analysis based on interviews with local suppliers and institutions, which made it possible to identify the distinctive features of the so-called “BAT Model”, built on collaboration between business, institutions and the local community.
The findings
In 2025 BAT Trieste activated total production of €275.6 million: €50 million in direct impact, €159 million in indirect impact and €66.5 million in induced impact.
Every euro of the company's production generates a multiplier effect of up to €5.5.
Total activated employment reaches 594 full-time equivalents (355 direct and 239 along the supply chain), with more than 70% of the effects concentrated in Friuli Venezia Giulia. In territorial terms, over 90% of the value added generated remains between Trieste and the region.
The study confirms MIB Trieste School of Management's commitment to placing its applied-research expertise at the service of the territory, combining methodological rigour with a concrete reading of economic phenomena and strengthening the dialogue between academia, business and institutions.
BAT Trieste Impact Assessment Study - Media Presentation
