DATe
27 April 2026
09:00 – 16:45
venue
MIB Trieste School of Management
format
In person
In English
MIB Trieste School of Management is pleased to present an exclusive one-day workshop to explore the unique challenges of entrepreneurship within a corporate context.
The workshop focuses on the processes through which ideas are generated, shaped and advanced internally, considering both strategic direction and organizational conditions. Particular attention is given to the interaction between top-down alignment and bottom-up initiatives.
A practical approach to internal innovation
A perspective across different organizational contexts
For SMEs, the emphasis is on structuring ideas, prioritizing initiatives and making effective use of available resources.
For larger organizations, the workshop explores how to support internal initiatives while maintaining alignment with strategy, and how to reflect on governance, incentives and organizational conditions.
What you will learn
- Distinguish Corporate Entrepreneurship (CE) and its internal opportunities from “start-up entrepreneurship”.
- Identify the “top-down” elements of a managerial “Brief” that aligns with the firm’s purpose and corporate strategy.
- Propose “bottom-up” initiatives that demonstrate the relevance of CE for an existing corporation and provide a roadmap for navigating corporate barriers.
- Evaluate the principles of a sound organizational intrapreneurial ecosystem.
How to participate
Participation fees:
- External participants: € 450*
- MIB Alumni: free participation
- MIB Trieste Students: free participation
- MIB Consortium Members: free participation
*22% VAT only for corporate participation
Workshop Agenda
| Agenda – Corporate Entrepreneurship Workshop |
| Morning: Top-down success factors | 9:00–10:15 Introduction to the day and its core themes. – Cultural foundation: balancing the “Explore” (disrupt) vs. “Exploit” (sustain) mindset. – The “Unfair Corporate Advantage”: analysing the resources a corporation holds over a startup. |
| Coffee Break | 10:15–10:30 |
| Innovation success factors | 10:30–11:45 Incentives, organizational structures, and legal framework as starting points. |
| Coffee Break | 11:45–12:00 |
| Corporate entrepreneurship as a strategy | 12:00–13:00 Aligning resource allocation with the top-down “Brief”. |
| Lunch Break | 13:00–14:00 |
| Afternoon: Bottom-up success factors | 14:00–15:15 Ideation: initiating and collecting ideas, enhancing creativity, and filtering for “the next best idea”. |
| Coffee Break | 15:15–15:30 |
| Bottom-up validation | 15:30–16:45 “Selling” a corporate entrepreneurship project to internal stakeholders while maintaining a “fail fast, learn faster” state of mind. |
DANNY ABRAMOVICH
Marketing Professor, Consultant & Entrepreneur
Danny Abramovich is an international lecturer and consultant specialising in innovation and entrepreneurship.
He has co-founded startups, supported the development of new ventures as a mentor and advisor, and led intrapreneurial initiatives within established organizations.
He has worked with over 400 founders and SMEs and delivered training across 13 countries.
Notable projects include the creation of a Corporate University at Netafim and the development of a healthcare business unit in the Middle East.
He brings to the classroom a highly practical, experience-driven approach, focused on real-world application. He is Adjunct Professor at POLIMI Graduate School of Management, the Technical University of Munich and IE Madrid.
Info & Registration
