10 MBA participants for the Brionvega Project
A group of ten MBA students, six from the Crummer Graduate School of Business - Rollins College (Florida, U.S.A.) and four from our MIB Trieste, will gather their knowledge, efforts, and ideas to develop a Global Consulting Project for the Brionvega Italian brand designing audio-visual products.
After a month of remote group work, the team gathered last week in Trieste, at our School premises, and had the possibility to visit the company and meet the managers. At the end of the week, the students presented the first results and discussed the further development of the project with the General Manager and the International Sales Director of the company.
This intercultural, professional, and networking experience will be supervised by James P. Johnson, Professor of International Business and Faculty Coordinator at the Crummer Graduate School of Business - Rollins College, and by Andrea Tracogna, Dean of the MIB Trieste School of Management.
The conclusions will be reported in a formal document, following the company and the faculty supervisors' standards and feedback, and presented in the upcoming weeks.
After a month of remote group work, the team gathered last week in Trieste, at our School premises, and had the possibility to visit the company and meet the managers. At the end of the week, the students presented the first results and discussed the further development of the project with the General Manager and the International Sales Director of the company.
This intercultural, professional, and networking experience will be supervised by James P. Johnson, Professor of International Business and Faculty Coordinator at the Crummer Graduate School of Business - Rollins College, and by Andrea Tracogna, Dean of the MIB Trieste School of Management.
The conclusions will be reported in a formal document, following the company and the faculty supervisors' standards and feedback, and presented in the upcoming weeks.
About the Company
SIM2 MULTIMEDIA, founded in 1995, is an Italian electronics industry provider that designs, manufactures, and supplies video projection and HDR products for residential applications and home cinema.It is currently positioned as one of the few European companies that, through its strong commitment to innovation, know-how, and focused activities, has established a remarkable global reputation in a world dominated by large multinational corporations.
The BRIONVEGA Brand
SIM2 acquired the Brionvega brand in 2003. With the growing business and aiming to further invest in the brand, SIM2 created a new dedicated company, named BV2, wholly focused on the Brionvega brand.Brionvega is an iconic brand of design products. In the 1960s, it worked alongside the most important industrial designers to re-interpret several consumer electronic products, such as radios, TVs, and record players. Such products are displayed in the most renowned museums, including the MOMA in New York.
