Inflead, a startup born from the vision and creativity of our alumni Giovanni Spinelli and Simone Torre, has recently closed a significant first round of funding of €1 million from Blacksheep Ventures. This is the first European venture capital fund, managed by Eureka! Venture SGR, focusing on marketing and advertising technology sectors.
There's no denying that, for better or worse, this is the era of influencers and the multimillion-dollar business orbiting around them. In this diverse and debated landscape, Inflead seeks to introduce order and transparency. It has developed a platform specialised in the analysis and evaluation of influencers.
Born in 2018, the company is experiencing rapid growth, as evidenced by partnerships with giants like Nike and Disney.
While influencer marketing is often seen as a field driven by fleeting trends, Inflead presents a paradigm shift: evaluations based on numbers and solid analytics. Using complex algorithms and artificial intelligence, Inflead examines tens of millions of influencer profiles, assessing them based on performance, impact, value, and significant social responsibility parameters.
Therefore, Inflead is capable of providing companies with an innovative tool that allows them to choose the most impactful and suitable content creators for different campaigns. Moreover, the platform offers a clear picture of the ROI of influencer marketing strategies. Currently, over 4 million influencers are “certified” by Inflead.
In a realm where volatility usually reigns, this data-driven approach reveals the profile and training of the two creators. The entrepreneurial idea began to take shape in the Master in Insurance & Risk Management classroom, which Simone and Giovanni attended together, graduating in 2018.
The project thus stems from solid quantitative, financial, and managerial skills, enriched by a great dose of talent and creativity.
Congratulations and best of luck to Giovanni, Simone, and the entire Inflead team.
There's no denying that, for better or worse, this is the era of influencers and the multimillion-dollar business orbiting around them. In this diverse and debated landscape, Inflead seeks to introduce order and transparency. It has developed a platform specialised in the analysis and evaluation of influencers.
Born in 2018, the company is experiencing rapid growth, as evidenced by partnerships with giants like Nike and Disney.
While influencer marketing is often seen as a field driven by fleeting trends, Inflead presents a paradigm shift: evaluations based on numbers and solid analytics. Using complex algorithms and artificial intelligence, Inflead examines tens of millions of influencer profiles, assessing them based on performance, impact, value, and significant social responsibility parameters.
Therefore, Inflead is capable of providing companies with an innovative tool that allows them to choose the most impactful and suitable content creators for different campaigns. Moreover, the platform offers a clear picture of the ROI of influencer marketing strategies. Currently, over 4 million influencers are “certified” by Inflead.
In a realm where volatility usually reigns, this data-driven approach reveals the profile and training of the two creators. The entrepreneurial idea began to take shape in the Master in Insurance & Risk Management classroom, which Simone and Giovanni attended together, graduating in 2018.
The project thus stems from solid quantitative, financial, and managerial skills, enriched by a great dose of talent and creativity.
Congratulations and best of luck to Giovanni, Simone, and the entire Inflead team.
