The context in which the wine market is moving today is not plain. The wine sector is facing a major drop in consumption domestically and internationally, mainly due to a surge in prices.
"This upsurge," explains Pierpaolo Penco, Head of the School's Wine Business Area, "has been caused mainly by rising inflation in many countries and rising costs of production, distribution and raw materials. Many companies have been forced to reduce their margins, as confirmed this week by a Corriere Vinicolo survey of the balance sheets of wineries with a turnover of at least 1 mil/€."
Wineries in Italy and many foreign countries are still full due to the decline in consumption, which initially affected red wines but, more recently, also affected products that dominated the market in the last decade, such as sparkling wines.
Not even from the 2023 grape harvest comes good news: "2023 has been an unhappy year in many Italian wine areas: due to some extreme weather events and peronospora attacks, especially in Southern Italy, production is in sharp decline. In this circumstance, we will have, on the one hand, producers who will want to raise prices due to the scarcity of the product and, on the other hand, consumers who, on the contrary, are asking for a decrease in prices after years of constant increases. A situation from which it seems difficult to get out."
Despite some tentative signs of recovery in some markets (e.g., the U.S.), especially in the Horeca sector, Wine is a sector that is experiencing a moment that poses serious challenges for both entrepreneurs and managers of structured companies and winemakers of family businesses, which make up the majority of the national production fabric.
"Whether dealing with a conjuncture, such as the upswing in inflation, or a long-term trend, such as the decline in consumption in certain segments of the population, running a winery, or part of one, is certainly more challenging today and requires entrepreneurs, managers and all operators to be highly professional. The capacity for strategic vision is learned not only through practice, but also through training capable of developing in a focused way all the management issues of such a dynamic sector, starting with marketing and wine exports."
In such a challenging context began the 11th edition of the program in Wine Business Management, the project of MIB Trieste School of Management, designed to offer advanced managerial tools to those who manage a winery or work in the supply chain.
The 11th edition was opened by Giulio Somma, editor-in-chief of Corriere Vinicolo, and Massimo Romani, CEO of Argea, Italy's second-largest wine group, established on the initiative of a private equity fund, a unique case in Europe.
In the classroom 23 participants, from different Italian regions and neighbouring Slovenia, with a very solid professional seniority, an average experience of more than 15 years and a very diverse background in the industry.
"This upsurge," explains Pierpaolo Penco, Head of the School's Wine Business Area, "has been caused mainly by rising inflation in many countries and rising costs of production, distribution and raw materials. Many companies have been forced to reduce their margins, as confirmed this week by a Corriere Vinicolo survey of the balance sheets of wineries with a turnover of at least 1 mil/€."
Wineries in Italy and many foreign countries are still full due to the decline in consumption, which initially affected red wines but, more recently, also affected products that dominated the market in the last decade, such as sparkling wines.
Not even from the 2023 grape harvest comes good news: "2023 has been an unhappy year in many Italian wine areas: due to some extreme weather events and peronospora attacks, especially in Southern Italy, production is in sharp decline. In this circumstance, we will have, on the one hand, producers who will want to raise prices due to the scarcity of the product and, on the other hand, consumers who, on the contrary, are asking for a decrease in prices after years of constant increases. A situation from which it seems difficult to get out."
Despite some tentative signs of recovery in some markets (e.g., the U.S.), especially in the Horeca sector, Wine is a sector that is experiencing a moment that poses serious challenges for both entrepreneurs and managers of structured companies and winemakers of family businesses, which make up the majority of the national production fabric.
"Whether dealing with a conjuncture, such as the upswing in inflation, or a long-term trend, such as the decline in consumption in certain segments of the population, running a winery, or part of one, is certainly more challenging today and requires entrepreneurs, managers and all operators to be highly professional. The capacity for strategic vision is learned not only through practice, but also through training capable of developing in a focused way all the management issues of such a dynamic sector, starting with marketing and wine exports."
In such a challenging context began the 11th edition of the program in Wine Business Management, the project of MIB Trieste School of Management, designed to offer advanced managerial tools to those who manage a winery or work in the supply chain.
The 11th edition was opened by Giulio Somma, editor-in-chief of Corriere Vinicolo, and Massimo Romani, CEO of Argea, Italy's second-largest wine group, established on the initiative of a private equity fund, a unique case in Europe.
In the classroom 23 participants, from different Italian regions and neighbouring Slovenia, with a very solid professional seniority, an average experience of more than 15 years and a very diverse background in the industry.
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