INTERNATIONAL CONSUMER BEHAVIOUR
Visiting Faculty, MIB Trieste School of Management
Full Professor of Marketing
University of Ljubljana (FELU), Slovenia
Irena Vida, Ph.D. obtained at University of Tennessee - Knoxville, USA, held a tenure-track post at the University of Wisconsin-Madison, USA, prior to joining the Faculty of Economics at the University of Ljubljana (FELU), Slovenia.
Between 2003- 2007 she served as a chair of Department of Marketing at FELU. Since 2012 she has been in charge of the Master program in Marketing at FELU. She teaches courses related to the international aspects of Marketing Management, Global Consumer Behavior and Cross-cultural Communications .
Irena has been an international visiting professor at the
University of Economics and Business Administration in Vienna,
Austria since 2000, and a visiting professor at ESCP- European
School of Management in Paris, France in 2004-2014. In addition to
Austria and France, she regularly offers courses at other European
universities and higher institutions of learning, including Italy,
Germany, Finland, Bosnia, Croatia and Macedonia.
Irena is involved in consultancy and project work with domestic and international companies, and conducts in-company management training courses in various sectors, including insurance, retailing, pharmaceutical and fast-moving consumer-goods (e.g. Triglav, Mercator, Krka, Illy, Generali).
Professor Vida’s research focuses on application of behavioral theories and models in cross-cultural settings and on organizational and strategic issues in international business and marketing.