2 giornate d'aula | 1+1 crediti | € 800 + IVA

Docente: Francesco Venier

Intrapreneurship - Entrepreneurship
» Digital Transformation and Industria 4.0: the end of work?
» Entrepreneurship
» Technological Humanism

Social Media Strategies for Personal Branding and Human Capital Creation
» Branding and social media
» The start-up of you
» The CPST model
   - context
   - people
   - strategy
   - technology
» Hands on main platforms  

3 giornate d'aula | 2 crediti | € 1200 + IVA

Docente: Nicola Redi + guest companies

The Customer
» Customers’ needs
» Customers’ journey
» Guest companies’ brief presentations
» Introduction to KJ Method
» Team work on customers’ journey and KJ Method

The Product
» Linking needs to product performances: QFD matrix
» Team work on QFD Matrix
» Concept selection: the Pugh matrix
» Team work on concept development and selection
» Presentation of product concepts
» Feedback from corporates Managers
» Risk Management in NPD: FMEA and critical path
» NPD process management

2 giornate d'aula | 1 credito | € 800 + IVA

Docente: Harald Von Korflesch

The Art of Ideating
» Go beyond brainstorming
» Techniques for coming up with innovative ideas

Rapid Prototyping
» Make your ideas tangible
» Gather feedback from others
» Iterating Your Way Forward

Preparing Your Mind for Innovation
» Idea Generation
» Experimentation 

Empathise with your customer
» Use observational techniques to gain deeper insights into your end users.
» Engage design thinking and design thinking tools.
» Empower others in your organisation to co-create and use design thinking.

2 giornate d'aula | 1 credito | € 800 + IVA

Docente: Nicola Redi
Syllabus (TBC):

Financial Markets
» Introduction to Seed & Venture Capital
» Financial and Legal Modeling of a Fund
» Decision Making Process

Qualitative Aspects (1)
» Qualitative Business Planning
» The Role of Intellectual Property
» Introduction to a real start up cases
» Team work on qualitative business planning

Qualitative Aspects (2)
» Quantitative Business Planning
» Identifying market potential in unknown markets
» Pricing dilemma
» Company Valuation
» Investment clauses
» Approaching an investor: writing a business plan and pitching
» Team work on quantitative business planning

Convincing investors
» Venture capital market and exit opportunities
» Team work on finalizing elevator pitch
» Elevator pitches and investors simulation
» Wrap up

2 giornate d'aula | 1 credito | € 800 + IVA

Docenti: Giorgio Valentinuz

The Early Stage Investment Landscape
» How investors and lenders evaluate new ventures
» Key terminology and principles are addressed to provide learners without an accounting or finance background with an understanding of these areas

Sources of Capital for the Early Stage Company
» The options that entrepreneurs face in where to raise their financial capital from in the early stages of their venture.
» Friends and family,
» Angel investors
» Venture capitalists

Getting Funded – Steps in the Funding Process
» Techniques and tools to secure funding for a new venture.
» Insights into how entrepreneurs can create a comprehensive funding strategy.

Pitching Investors and Closing the Round
» How to share investment opportunity with investors and partners.
» Practical tips on the do's and don'ts of pitching
» Learners will be able to develop a compelling story for their new venture.

2 giornate d'aula | 1 credito | € 800 + IVA

Docenti: Guido Bortoluzzi

Innovation strategies
» The 12 sides of the innovation strategy
» Benchmarking innovation strategies
» Innovation trends
» Reading: “ The 12 different ways for companies to innovate”

Organizational antecedents to innovation
» Visioning the path ahead
» Managing teams
» Involving and motivating people
» Setting an innovative climate
» Reading: “How Pixar fosters collective creativity”

2 giornate d'aula | 1 credito | € 800 + IVA

Docenti: Alberto Di Minin

The revolution
» The open innovation revolution: concepts and cases
» Business Model Innovation Journey, Part 1
   - Problem setting
   - Scenario Planning
   - Enabling Technologies

The Ecosystem
» Business Model Innovation Journey, Part 2
   - Alliances and Complementary Assets
   - The role of demand
   - Service and Product Mix
   - Business Model Canvas
» Open Innovation Ecosystem, and teamwork
   - Time for preparation of group presentation
   - Team Present their new business models
   - Keynote and discussion

2 giornate d'aula | 1 credito | € 800 + IVA

Docenti: Tim Baxter

» The team
» Team dynamics
» Leading teams
» Communication and listening

2 giornate d'aula | 1 credito | € 800 + IVA

Docenti: Piani

» IP Law
» IP Economics
» IP Strategy
» IP Management

2 giornate d'aula | 1 credito | € 800 + IVA

Docenti: Tim Baxter

The Process of innovation
» Innovation sources and Innovation process
   - Measuring innovation culture
   - The plurality of innovation sources
   - Managing selection decision: the innovation process
   - Reading: “How innovative is your company’s culture”

Marketing Innovation
» Marketing planning for innovation
» Spotting early adopters
» Strategizing on the S shaped curve
» Pricing strategies
» Everything as a service