Calendario e contenuti
A - Intrapreneurship and personal branding for innovators | 28 - 29 settembre 2017
2 giornate d'aula | 1+1 crediti | € 800 +
IVA
Docente: Francesco Venier
Intrapreneurship - Entrepreneurship
» Digital Transformation and Industria 4.0: the end of work?
» Entrepreneurship
» Technological Humanism
Social Media Strategies for Personal Branding and Human
Capital Creation
» Branding and social media
» The start-up of you
» The CPST model
- context
- people
- strategy
- technology
» Hands on main platforms
B - New Product Development | 9 - 10 - 11 ottobre 2017
3 giornate d'aula | 2 crediti | € 1200 +
IVA
Docente: Nicola Redi + guest companies
The Customer
» Customers’ needs
» Customers’ journey
» Guest companies’ brief presentations
» Introduction to KJ Method
» Team work on customers’ journey and KJ Method
The Product
» Linking needs to product performances: QFD matrix
» Team work on QFD Matrix
» Concept selection: the Pugh matrix
» Team work on concept development and selection
» Presentation of product concepts
» Feedback from corporates Managers
» Risk Management in NPD: FMEA and critical path
» NPD process management
C - Design Thinking for Innovation | 15 - 16 novembre 2017
2 giornate d'aula | 1 credito | € 800 +
IVA
Docente: Harald Von Korflesch
The Art of Ideating
» Go beyond brainstorming
» Techniques for coming up with innovative ideas
Rapid Prototyping
» Make your ideas tangible
» Gather feedback from others
» Iterating Your Way Forward
Preparing Your Mind for Innovation
» Idea Generation
» Experimentation
Empathise with your customer
» Use observational techniques to gain deeper insights into your
end users.
» Engage design thinking and design thinking tools.
» Empower others in your organisation to co-create and use design
thinking.
D - New Ventures Start-Up and Business Planning | 12 - 13 dicembre 2017
2 giornate d'aula | 1 credito | € 800 +
IVA
Docente: Nicola Redi
Syllabus (TBC):
Financial Markets
» Introduction to Seed & Venture Capital
» Financial and Legal Modeling of a Fund
» Decision Making Process
Qualitative Aspects (1)
» Qualitative Business Planning
» The Role of Intellectual Property
» Introduction to a real start up cases
» Team work on qualitative business planning
Qualitative Aspects (2)
» Quantitative Business Planning
» Identifying market potential in unknown markets
» Pricing dilemma
» Company Valuation
» Investment clauses
» Approaching an investor: writing a business plan and pitching
» Team work on quantitative business planning
Convincing investors
» Venture capital market and exit opportunities
» Team work on finalizing elevator pitch
» Elevator pitches and investors simulation
» Wrap up
E - Financing Innovation | 15 - 16 gennaio 2018
2 giornate d'aula | 1 credito | € 800 +
IVA
Docenti: Giorgio Valentinuz
The Early Stage Investment Landscape
» How investors and lenders evaluate new ventures
» Key terminology and principles are addressed to provide learners
without an accounting or finance background with an understanding
of these areas
Sources of Capital for the Early Stage Company
» The options that entrepreneurs face in where to raise their
financial capital from in the early stages of their venture.
» Friends and family,
» Angel investors
» Venture capitalists
Getting Funded – Steps in the Funding Process
» Techniques and tools to secure funding for a new venture.
» Insights into how entrepreneurs can create a comprehensive
funding strategy.
Pitching Investors and Closing the Round
» How to share investment opportunity with investors and
partners.
» Practical tips on the do's and don'ts of pitching
» Learners will be able to develop a compelling story for their new
venture.
F - Managing Innovation | 8 - 9 febbraio 2018
2 giornate d'aula | 1 credito | € 800 +
IVA
Docenti: Guido Bortoluzzi
Innovation strategies
» The 12 sides of the innovation strategy
» Benchmarking innovation strategies
» Innovation trends
» Reading: “ The 12 different ways for companies to
innovate”
Organizational antecedents to innovation
» Visioning the path ahead
» Managing teams
» Involving and motivating people
» Setting an innovative climate
» Reading: “How Pixar fosters collective creativity”
G - Intellectual Property Management | 19 - 20 Marzo 2018
2 giornate d'aula | 1 credito | € 800 +
IVA
Docenti: Piani
» IP Law» IP Economics
» IP Strategy
» IP Management
H - Managing Research Teams and Integrating with Organization | 17 - 18 aprile 2018
2 giornate d'aula | 1 credito | € 800 +
IVA
Docenti: Tim Baxter
» Team dynamics
» Leading teams
» Communication and listening
I - Open Innovation Strategies | 17 - 18 maggio 2018
2 giornate d'aula | 1 credito | € 800 +
IVA
Docenti: Alberto Di Minin
The revolution
» The open innovation revolution: concepts and cases
» Business Model Innovation Journey, Part 1
- Problem setting
- Scenario Planning
- Enabling Technologies
» Business Model Innovation Journey, Part 2
- Alliances and Complementary Assets
- The role of demand
- Service and Product Mix
- Business Model Canvas
» Open Innovation Ecosystem, and teamwork
- Time for preparation of group presentation
- Team Present their new business models
- Keynote and discussion
J - Marketing of Innovation and new products | 12 - 14 giugno 2018
2 giornate d'aula | 1 credito | € 800 +
IVA
Docenti: Tim Baxter
The Process of innovation
» Innovation sources and Innovation process
- Measuring innovation culture
- The plurality of innovation sources
- Managing selection decision: the innovation
process
- Reading: “How innovative is your company’s
culture”
» Marketing planning for innovation
» Spotting early adopters
» Strategizing on the S shaped curve
» Pricing strategies
» Everything as a service