Chris Parsons on Risk Management
ROADS TO RUIN - A Study on Major Risk Events
Prof. Chris Parsons from Cass Business School (London)
April 18, 2013
Prof. Parsons present its study on the origins and impact of over 20 major corporate crises of the last decade.
These crises involved well known organisations such as Coca-Cola, Firestone, Shell, BP, Airbus, Société Générale, Enron, Arthur Andersen, and also some smaller firms.
The aim of the research is to trace the deeper causes of the crises, to assess the post-event resilience of the companies involved and to consider the implications for the risk management of companies in general.