MBA - Corsi Obbligatori
La prima fase dell'International MBA è articolata in 3 sezioni:
General Management, la major concentrations International
Business e la terza dedicata ai progetti di ricerca e
consulenza, l' Entrepreneurship & Innovation
In questa fase si sviluppano le conoscenze e si apprendono gli strumenti, le metodologie e le tecniche manageriali di base.
L'obiettivo di questa fase è di sviluppare nei partecipanti una conoscenza multidisciplinare del business e un approccio completamente internazionale alla gestione d'impresa.
Per conseguire il diploma MBA, ogni partecipante deve acquisire almeno 70 crediti ECTS (European Credit Transfer System). A ogni credito equivale una media di 25 ore di carico di lavoro.
General Management track
The course objective is to provide the instruments needed to understand financial statements and assess a company’s financial health. At the end of the course participants are able to assess business profitability, identify what conditions determine it, discover whether a company is financially viable, the causes for weak performance, what counter-measures may be adopted and how a company may evolve financially.
The course objective is to provide a general outline of
instruments for raising capital (debts and equity) and improving
rates of return on business investments.
The course also examines and applies evaluation models based on discounted cash flows. Several financial instruments for corporate risk management and value creation are also introduced together with new techniques of project implementation and financing.
This course provides participants with the skills necessary to carry out a strategic analysis and explains how to develop an effective business strategy. Topics discussed range from the analysis of internal resources and capabilities to industry dynamics, strategic innovation and internationalization modes. Particular emphasis is placed on corporate strategy issues such as creating synergies and managing diversification.
The course aims to provide an overall view of the role of marketing in companies, from market research instruments to customer behaviour analysis and marketing plans.
The course objective is to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. The course explains the complex processes underlying the development and manufacture of products and services and the new logics and tools in supply chain management. Special emphasis is given to the current trend towards outsourcing and international off-shoring.
Companies need accurate data on the costs of products and services to determine whether the sales margins are consistent with company objectives. Control in the company also includes estimating the degree to which strategic objectives have been reached and a company’s ability to create value for customers and shareholders.
The course objective is to increase awareness of the importance of organizational features in terms of a company's operating results. The course concentrates on organization design and implementation. Particular attention is given to the study of functional and divisional structures and the organization of work.
International Business - Major Concentration
This course is designed to provide you with a framework within which international marketing operations can be analyzed, understood, and undertaken. We will recognize in this course that most business issues addressed in the cross-cultural context are somewhat similar to those firms implicitly or explicitly face in their domestic operations.
The main differences between domestic and cross-cultural/multinational operations are usually matters of degree, variation, and complexity of controllable (e.g., marketing mix elements, management issues) and uncontrollable forces (i.e., various aspects of the national and socio-cultural environments). Given the intense nature of this class, the emphasis is on understanding diverse cultural, social and economic contexts in which consumption practices occur, and on translating this knowledge into actionable marketing strategies and practices.
The main learning experience in this course is placed on international marketing decision-making with respect to products/brands and marketing communications. Students successfully completing this course will be able to:
Apply knowledge paradigms in international marketing to gain insights into similarities/differences across cross-cultural markets and their marketing implications.
Gain an understanding of international marketing effort related to market entry and marketing mix strategies.
Demonstrate an appreciation for designing and managing in international marketing programs in consumer markets.
Identify, interpret and evaluate information sources related to consumer marketing with the emphasis on the use of information technologies (Internet).
The course is designed to provide the main tools and principles of firm valuation and risk management. At the end of this course students will have a comprehension of the main factors affecting the value of the firm and of the drivers in value creation.
The International Political
Analysis course will offer to the participants the chance to
analyze the today’s reality of the global market, by
studying the economic and political characteristics of each
continent, with reference to the social, cultural and historical
backgrounds, to the international relations, the economic trends,
the international trade, the employment and unemployment trends,
the strategic and military geopolitical issues.
The course aims to increase the familiarity of the participants with worldwide macroeconomic and political problems, in relation to the business context and to the role that the managers will play in an internationally oriented company, and to transfer the necessary knowledge and tools to strengthen in each participant the capacity to analyze the International Business Environment with criticism and competence.
Each participant will be able to evaluate the risk connected with international markets, the delicate balance between public administrations and private sector, the different threats surrounding foreign direct investments and venture capitals, the cultural aspects connected with the today’s global scenario.
The course objectives are to survey the latest issues in international business from a causal and functional process perspective.
Entrepreneurship & Innovation track
This part of the MBA Curriculum involves both a 3 days course and a team-based project.
course provides the theoretical concepts and the
most effective tools to promote product innovation in industrial
and service companies.
Participants will understand the importance of cross functional team working and how different kinds of functional expertise are used in the innovation process, having an understanding of the latest innovation theories. In particular, by the end of this course, students will be able to:
- manage customers’ needs in order to include them in product characteristics;
- develop and select product concepts;
- design and manage a new product development process, make early risk identification;
- understand the basic concepts of open innovation and its impact on companies’ organisation and business.
The project of New Product Development involves the MBA
students in a business project that can give effect to the
learned knowledge. The working groups operate under the supervision
of the faculty of the School and in close cooperation with the
managers of the company.
Alcune delle imprese che hanno collaborato ai progetti:
> Costa Crociere
> Eli Lilly
> Jacuzzi Europe
> RICA - Zoppas Industries
> Kaba Group S.p.A.
> TBS Group
> Marchon S.p.A.
> ABS - Danieli Group
> Roncadin S.p.A.
This part of the MBA Curriculum involves both a 3 days course and a team-based project.
The course is aimed at providing the participants with a
working knowledge and the most effective techniques and logical
frames available for the development and the evaluation of a
business plan for a new business venture.
Combining an academic perspective with the views and methodologies of prospective investors (venture capital funds) the course will integrate knowledge from different management areas, such as finance, accounting, strategy, marketing and offer a view on the main dimensions of the starting-up of a business in high-tech and traditional settings.
In this project, MBA students are asked to act as real venture capital partners (supervised by actual VC investors) and to select new business ideas. They have to offer their guidance, implement business plans and undertake due diligence activities. The results of their work are presented to a committee of real venture capital investors.