MIB Open Courses
MIB Trieste School of Management opens to the business community a series of short courses in English language, at its headquarters in Trieste.
There are a limited number of places available, the following two criteria will be used:
- Priority to MIB Students
- First come, first served
All prices below are not including VAT.
For the current academic year, MIB Trieste School of Management offers your participation in elective courses at a special fee (€100 plus VAT per training day, instead of € 400 plus VAT), to all graduates who joined the MIB Alumni Association.
If you are a graduate of the School and not yet part of the no-profit Alumni Association, please click the green button on the right and send your request.
International Marketing | 1-2-3 February, 2017
3 Training Days | €
Lecturer: Irene Vida, University
of Ljubljana, Slovenia
This course is designed to provide you with a framework within which international marketing operations can be analyzed, understood, and undertaken. You will recognize in this course that most business issues addressed in the cross-cultural context are somewhat similar to those firms implicitly or explicitly face in their domestic operations.
The main differences between domestic and cross-cultural/multinational operations are usually matters of degree, variation, and complexity of controllable (e.g. marketing mix elements, management issues) and uncontrollable forces (i.e. various aspects of the national and socio-cultural environments). Given the intense nature of this class, the emphasis is on understanding diverse cultural, social and economic contexts in which consumption practices occur, and on translating this knowledge into actionable marketing strategies and practices.
Please, fill in the brief form to apply to the International Marketing open course.